Conversations Counselling Service Business Cards
Project scope: brand identity (logo, style guide) and business cards
Created for Conversations Counselling Service
The main inspiration for the brand identity was the idea and nature of professional yet comfortable “conversations” between the counsellor and their clients. The word “conversations” stood out to me as “ideas being exchanged”, hence the use of a ‘message’ icon in the logo. The character of the brand concepts developed is one of professionality, relaxation, contentment, and self-discovery.
The chosen soft colours reflect the brand’s character of professionalism yet comfortability in casual conversation. For the main logotype, “conversations”, I have chosen to use a hand-written font to reflect the comfortable and self-reflective nature of counselling through kind conversations. To complement this, a sans-serif font has been used for the words “counselling service” to not distract from the main font.
Conversations Counselling Service Logo Designs
In creating the business card design, I chose cards with rounded corners to continue the roundness of the logomark and typography through to the physical design. The background design mirrors that of the iconography in the logo.
The client was very happy with the final logo and business card designs and the concept work I produced during the two months we worked together. Now that the company is in operation, my designs are being used to aid in the service of her patients.
